“When we purchased Concord Awning, we recognized it needed some upgrades. There were no standard operating procedures, no pricing tools, an antiquated computer system, a paper-based system to track sales, and the company’s static website was not focused on bringing in new customers.” said Peter Sandberg.

“About 5 years into running the company our largest customer took their business in-house and hired 3 of our employees,” said Denise Sandberg. “We realized from the start that having one disproportionately large customer was not a good long-term plan for our business. When that customer made their decision to leave, we knew we had to accelerate our existing plan of expanding more into commercial and industrial markets to balance out the seasonality of the awning portion of our business.”