Marketing Strategies Collaborative Program

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***UPDATE: Currently, special funding through the CARES Act will cover 100% of the cost of this program per company.***

Accelerate Business Growth

The NH MEP Marketing Strategies Collaborative Program is a 4 part workshop ideal for small and medium sized manufacturers looking to accelerate their sales growth and compete better on the local and global stage. It is designed to develop new markets, a marketing strategy, and branding materials, and to enhance your lead generation process.

Over the course of the program there will be opportunities for senior management to meet and share best practices and provide discussion on areas of concern. These sessions will include a training session to provide the leaders with the tools and tactics they will need to manage the implementation at their respective companies.

Workshop #1: Marketing Redefined for Senior Management:

Understanding Today’s Marketing Landscape + Success Tools & Techniques

Host Session: 8 Hrs: Up to 3 Senior Leaders from each company

Topic: This workshop will discuss the changing role marketing plays in a manufacturer’s short and long-term growth objectives and what you can do to harness the latest tools and tactics.

 

Workshop #2: Marketing Strategy & Digital Marketing Creating Your Company Vision: Associated Strategy & Immediate Actions

Host Session: 8 Hrs: Up to 3 Senior Leaders from each company

Topic: This workshop will offer relevant and immediately actionable tips to maximize your marketing ROI and increase your top-line growth. Topics will include crafting an impactful marketing plan, developing powerful content, building out game-changing assets, leveraging the latest digital techniques, and adding in the right marketing metrics.

 

Workshop #3: Marketing Assessment and Recommendation Buildout:

Individual Company Team Learning, Input & Implementation Session

Onsite at each company: 8 Hrs: 4 to 6 employees

Topic: During this on-site visit, we will perform a formal discovery of your current marketing health by conducting 1:1 interviews with key leadership, marketing and sales team members. Upon the day’s completion, you will have a high-level customized marketing strategy that will identify and recommend both the short and long-term opportunities for marketing improvement and top-line growth.

 

Workshop #4: Marketing Round Table Format to Share Learning Points:

Senior Management Marketing Debrief Session

Host Session: 4 Hrs: Up to 3 Senior Leaders from each company

Topic: An opportunity for the group or team to sit down to discuss the training, share opinions, strategies, tactics, creation, maintenance and outcomes. The learning experience will be shared through a presentation by each company detailing their success and obstacles they needed to overcome.

 

For additional information contact Eric Basta at 603-226-3200, ericb@nhmep.org or Zenagui Brahim, 603-226-3200, zenaguib@nhmep.org

“The NH MEP Marketing Collaborative was highly insightful and very informative for our team. The speaker, presentations and information were invaluable for wading through the sea of ever changing marketing methods, technology and software. I would highly recommend attending this marketing strategy for anyone who wants to bring their company into the future.”

Brian Godin

General Manager/Business Development Director, Extrusion Alternatives, Inc.

15 April
Thursday

Value Stream Mapping Information Session

Webinar

This webinar provides an introduction to Value Stream Mapping (VSM). A VSM provides a way to visually see the entire enterprise in order to quickly identify wastes and performance bottlenecks. The methodology systematically takes your company from its current state of operations to a dramatically improved future state.
19 April
Concord
Monday

Root Cause Analysis & Corrective Action Training

Grappone Conference Center, Concord

Root cause analysis (RCA) is a systematic process for identifying “root causes” of problems and an approach for responding to them. It is based on the idea that effective management requires more than “putting out fires” for problems that develop, but finding a way to prevent them. It helps pinpoint contributing factors to a problem.
20 April
Tuesday

Using AI Technology to Crosstrain & Upskill Employees

Webinar

Stanley X, in partnership with DeepHow, will share their AI-powered solution to capture, train and transfer knowledge among skilled workers. This introductory workshop is part of the NERDIC Industry 4.0 Readiness Ecosystem program for small manufacturing enterprises in the defense supply chain.

About NH MEP

New Hampshire Manufacturing Extension Partnership
172 Pembroke Road
Concord, NH  03301

Phone: 603-226-3200

The New Hampshire Manufacturing Extension Partnership does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, disability, age, political affiliation or belief. This nondiscrimination policy encompasses the operation of all educational and training programs and activities. It also encompasses the employment of personnel and contracting for goods and services.

Contact Us

Press Releases

No-Cost MEP Service Finds Domestic Suppliers and New Business Opportunities for Manufacturers

Manufacturers know that searching for domestic materials and products can at times be challenging and expensive. With the COVID-19 pandemic, it has only become increasingly difficult. As part of the CARES Act, NH MEP is offering a Supplier Scouting and Matching program to manufacturers to address supply chain disruption. This free service encourages a more competitive US supplier market and proactively finds business for manufacturers.

Far-UV Sterilray™ President says Demand is High in Pandemic

SOMERSWORTH — John Neister, president of Far-UV Sterilray, recalls that five years ago he and his team predicted the disinfection company’s products would be in high demand at the onset of the next pandemic. “But we never dreamed it would be something like this,” he said.

Executive Order on Ensuring the Future Is Made in All of America by All of America’s Workers

The White House announced on January 25, 2021 a pending Executive Order (EO) called Executive Order on Ensuring the Future is Made in All of America by All American Workers (link at the bottom). According to the announcement, the EO establishes a substantial role for the MEP National Network in the new administration’s plans to bolster American manufacturing. The EO establishes a priority at the highest levels to use federal purchasing power to support American manufacturers of all types and sizes, across the country.

The Rubber Group Integrates Production Process with Value Stream Mapping

Rochester – The Rubber Group is a customer focused custom injection, transfer, and compression molder of engineered mechanical rubber components like precision seals, vibration isolators, bellows and specialized over-molded components for a wide variety of industries. Last April, as the COVID-19 pandemic hit, they had workforce losses and a 20% reduction of sales revenue from the Oil, Gas and Aerospace industries who were experiencing product slow-downs from their own clients…

WS Dennison Cabinets Sees Host of Improvements since Implementing 5S Program

Pembroke, NH – WS Dennison Cabinets has been creating custom cabinets for residential and commercial industries throughout New Hampshire and New England since 1986. When COVID-19 hit last spring, like so many other manufacturers across the country, Dennison was affected and lost some of their workforce. Looking to make production improvements, the company attended an NHMEP workshop that introduces the basics of a 5S Program, a lean tool which improves organization in a production environment.

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