If we’ve learned anything from this pandemic, it’s that you can’t rely on reactive sales plans to ensure your growth. Of course, you want to take care of your existing customers. Being responsive and exceeding expectations will keep them coming back and if they are growing, you can grow with them. But, relying on existing customer referrals and web site inquiries, leads to inconsistent and unpredictable growth.
You soon find you are spending too much time with existing customers and not getting enough new ones. When there’s a downturn in the economy, and your biggest customers cut back or stop buying, you find you can’t recover quickly enough to compensate. To top it all off, you’re probably feeling price pressure from existing customers and suppliers, which has a further impact your margins. So now is the time to put together a proactive sales plan that will enable you to control your growth regardless of what’s happening in the economy.
In this workshop you will learn:
- Which markets should I focus on in the current environment?
- How can I differentiate myself in a very competitive marketplace?
- How can I proactively prospect and get better appointments when everyone is still virtual or not open for visits?
- What prospecting channels will develop the best leads for me?
- How can I get and give more referrals?
- How can I get my distributors or independent agents to produce more business?
- What message will get the people on the phone and schedule virtual meetings?
- How can I get my prospects to make quicker decisions and increase our close rate on quotes?