Set Your Sales Team Up for Success in 2022

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Workshop Information

Start Date: December 15, 2021

End Date: December 15, 2021

Start Time: 10:00 am

End Time: 11:30 am

Location: Webinar

Set Your Sales Team Up for Success in 2022
Now it’s time to put together a plan to set your team up for success in the new year. Are your revenue projections for 2022 based on an arbitrary percentage increase or real expectations for market penetration? Establishing budgets for next year should be supported by meaningful expectations for revenue and profit. This requires a sales plan that can ensure predictable and consistent sales.

Often, in manufacturing, we find:

  • Too much of the sales activity is reactive (responding to inbound inquiries), rather than executing on a proactive plan.
  • Keeping busy on lower value opportunities can eliminate time to bring in new customers like their most profitable ones.
  • Salespeople are selling to price too often even when they can provide superior value in products and services.
  • How their distributors go to market amplifies the “selling to price” problem or they end up selling someone else’s lower price products.
  • They are not tracking the right things to know how efficient their team is or where they are getting stuck

If you want to establish and be working a strategic plan that will produce consistent and predictable revenue, this workshop is for you.

What We Will Cover

  • How to establish meaningful goals for 2021 (based on real market penetration)
  • Marketing or sales, what is more important for you right now?
  • How to determine if you have the right people in the right roles to execute
  • What prospecting strategies will produce results as part of a proactive strategy
  • How to determine if your prospects are committed to value or is it just about price?
  • How to determine their acceptable price/value relationship
  • What do you need to be tracking to know:
    • Where your salespeople are getting stuck
    • How efficient they are at the different stages of the sales funnel
    • How you can help them improve
    • That you are getting the most you can from them

For additional information, please contact NHMEP: 

Eric Basta

Zenagui Brahim

About NH MEP

New Hampshire Manufacturing Extension Partnership
172 Pembroke Road
Concord, NH  03301

Phone: 603-226-3200

The New Hampshire Manufacturing Extension Partnership does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, disability, age, political affiliation or belief. This nondiscrimination policy encompasses the operation of all educational and training programs and activities. It also encompasses the employment of personnel and contracting for goods and services.

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