Technology-Driven Market Intelligence (TDMI)
Real-world Market Insights for New Technology-based Products and Markets
Technology-Driven Market Intelligence (TDMI) is a Manufacturing Extension Partnership (MEP) growth service that provides a systematic and comprehensive approach to technology-focused market intelligence. Specifically, TDMI identifies the benefits and the market impacts related to your company’s technology-based asset (e.g., idea, product, process, or capability) and provides the customized actionable intelligence you need. Unlike traditional market research, TDMI directly considers the technical and market viability of your asset and characterizes the associated opportunities and barriers. Through a structured process of desk research and expert interviews, TDMI can provide intelligence such as the following:
- Identifying and characterizing the markets, trends, value chains, competition, and companies of most interest and relevance to your company
- Detailing prevailing technical performance and user requirements, and assessing how well your asset meets or could meet those requirements
- Describing your best options for moving forward with development, partnering, and market entry
- Filling in other key knowledge gaps your company may have surrounding regulatory, intellectual property, or competitive issues.
- Describing your best options for moving forward with development, partnering, and market entry.
This combined market and technical opportunity assessment provides the intelligence you need to make accurate and confident market-entry decisions for new technology-driven products and markets.
For more information on TDMI, contact Business Development Manager Eric Basta at email@example.com.
Has your company been trying to solve a product or process problem, and you know the technology must be out there somewhere but you just can’t find the solution?
The workshop will provide an introduction to Technology Scouting, a new MEP growth service. Technology scouting is a systematic and comprehensive approach to searching outside your own company’s normal channels to find viable solutions to your specific unmet technology needs.
MH MEP in conjunction with RTI International, a world leading research institute and innovation management consultancy, will explain Technology Scouting and provide real-world small manufacturer case studies. You will be introduced to the tools and techniques used in Technology Scouting and gain a basic understanding of a MEP proven Technology Scouting process.
As innovation cycles shrink, retaining a competitive edge often means identifying and acquiring innovational technologies from outside your organization. Come to the session and learn how NH MEP can help you search beyond your own company’s horizons and find unknown, unconsidered, and even unconventional technology solutions that can solve your company’s product and process challenges.
For more information on Technology Scouting, contact Training Coordinator Jill Duddy at firstname.lastname@example.org.