Workshop #1: Marketing Redefined for Senior Management:

Understanding Today’s Marketing Landscape + Success Tools & Techniques

Host Session: Half day: Up to 3 Senior Leaders from each company

Topic: This workshop will discuss the changing role marketing plays in a manufacturer’s short and long-term growth objectives and what you can do to harness the latest tools and tactics.

Workshop #2: Marketing Strategy & Digital Marketing Creating Your Company Vision: Associated Strategy & Immediate Actions

Host Session: Half day: Up to 3 Senior Leaders from each company

Topic: This workshop will offer relevant and immediately actionable tips to maximize your marketing ROI and increase your top-line growth. Topics will include crafting an impactful marketing plan, developing powerful content, building out game-changing assets, leveraging the latest digital techniques, and adding in the right marketing metrics.

Workshop #3: Marketing Assessment and Recommendation Buildout:

Individual Company Team Learning, Input & Implementation Session

Onsite day at each company: 4 to 6 employees

Topic: During this session, we will perform a formal discovery of your current marketing health by conducting 1:1 interviews with key leadership, marketing and sales team members. Upon the day’s completion, you will have a high-level customized marketing strategy that will identify and recommend both the short and long-term opportunities for marketing improvement and top-line growth.

Workshop #4: Marketing Round Table Format to Share Learning Points:

Senior Management Marketing Debrief Session

Host Session: 2 Hrs: Up to 3 Senior Leaders from each company

Topic: An opportunity for the group or team to sit down to discuss the training, share opinions, strategies, tactics, creation, maintenance and outcomes. The learning experience will be shared through a presentation by each company detailing their success and obstacles they needed to overcome.

For additional information, please contact Eric Basta at 603-724-0802, ericb@nhmep.org