New Hampshire MEP | Lean Manufacturing

Technology-Driven Market Intelligence (TDMI)



Real-world Market Insights for New Technology-based Products and Markets

Technology-Driven Market Intelligence (TDMI) is a Manufacturing Extension Partnership (MEP) growth service that provides a systematic and comprehensive approach to technology-focused market intelligence. Specifically, TDMI identifies the benefits and the market impacts related to your company’s technology-based asset (e.g., idea, product, process, or capability) and provides the customized actionable intelligence you need. Unlike traditional market research, TDMI directly considers the technical and market viability of your asset and characterizes the associated opportunities and barriers. Through a structured process of desk research and expert interviews, TDMI can provide intelligence such as the following:

•  Identifying and characterizing the markets, trends, value chains, competition, and companies of most interest and relevance to your company
  
•  Detailing prevailing technical performance and user requirements, and assessing how well your asset meets or could meet those requirements
  
•  Describing your best options for moving forward with development, partnering, and market entry
  
•  Filling in other key knowledge gaps your company may have surrounding regulatory, intellectual property, or competitive issues.

This combined market and technical opportunity assessment provides the intelligence you need to make accurate and confident market-entry decisions for new technology-driven products and markets.

Click here for information on upcoming TDMI events here in New Hampshire




Case Studies


Precision fab company expands opportunities in lockbox market

Market study and partner identification lead to solar A.C. development

Wood-look ceilings expand into commercial buildings

New motor drives growth in new markets

Market insights take company into the blockbuster drug market

New applications move material company into hi-tech market

Military supplier diversifies into new commercial markets

Freedom-to-operate clears way to breakthrough product
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